FOUND AT
To tell people Auto Trader sold brand-new cars, we focused on the one difference: that smell
We launched the platform Found AT, highlighting Auto Trader’s key proposition: whatever you’re looking for is found at AutoTrader. The emphasis on “found” conveys the success and satisfaction buyers feel when they secure the car they want quickly and easily.
We also launched a flexible new design system to talk about everything that can be found at AutoTrader
+8% in overall search
+48% new car search
+17% new leads
+55% new dealerships
And a British Arrow shortlist
