FINDING THE WORDS
We hacked YouTube’s timeline functionality
There’s a real stigma around talking about mental health amongst men, unfortunately, it’s just seen as unmanly. In the UK, 75% of all suicides are men, so CALM suggested doing something on International Men's Day that would get men talking about their mental health. We teamed up with Joe Marler and hacked YouTube’s timeline functionality to release a YouTube video like no other.
We reached the front page of reddit
And started a genuine conversation about mental health, all with a media budget of £0.
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