PENNY DROP
The penny drop moment
The launch campaign ’penny drop’ dramatises the moment you think about interactive investor’s low flat fee (instead of the market norm percentage) and have the revelation that it means you keep the money you make. Obviously.
When your main competitor changes their fees, you say thanks
This responsive campaign is proof that financial services brands can react quickly to market shifts with confident, culturally aware comms. By acknowledging a competitor’s pricing change, we turned a broader industry moment into a powerful acquisition message for Interactive Investor.
Read about it here.
