BIG MAN TING
Grime’s never smelt so good
At the heart of the campaign is the diss track, “Big Man Ting,” written and performed by grime legend Chip. Mostly cussing boring, generic deodorants and the boys that all wear them, it also gives a cheeky nudge to an audience still clinging to their school days, to level up.
Instead of advertising a brand, we promoted a song
2.9 Million views on YouTube
79 Million impressions
49 Radio plays
5720 comments
1730 Shazams
220% sales increase
Campaign Big Award Winner
