BIG MAN TING

Grime’s never smelt so good. We dropped a diss track on young men. At the heart of the campaign is the diss track, “Big Man Ting,” written and performed by grime legend Chip. Mostly cussing boring, generic deodorants and the boys that all wear them, it also gives a cheeky nudge to an audience still clinging to their school days, to level up.